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Studies carried out in the 1970s and 1980s showed that there were country-dependent disparities in the information given for the same drug in medical advertisements. Mastroianni, Patricia de Carvalho Galduróz, José Carlos Fernandes Carlini, Elisaldo Araujo Psychoactive drug advertising: a comparison of technical information from three countries: Brazil, United States and United Kingdom. There is a need for regulation changes and effective monitoring of drug promotional materials. Messages on efficacy, safety and cost, among others, are not always supported by scientific studies. The study results evidenced difficult access to the references. In the text body, there were identified 639 pieces of information clearly associated with at least one cited reference (average 3.5 pieces of information per advertisement). Of the material analyzed, an average 2.5 (1-28) references was cited per advertisement. The analysis showed that 67.7% of promotional statements in the advertisements were consistent with their references, while the remaining was either partially consistent or inconsistent. Of 639 promotional statements identified, 346 (54%) were analyzed. Of all references cited in the advertisements studied, 66.7% were accessed. Advertisement statements were checked against references using content analysis. References were requested directly from pharmaceutical companies' customer services and searched in UNESP (Ibict, Athenas) and BIREME (SciELO, PubMed, free-access indexed journals) library network and CAPES journals. There were collected and reviewed 152 drug advertisements, a total of 304 references. Data was collected in the city of Araraquara, Southeastern Brazil, in 2005. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references. Mastroianni, PatrÃcia C Noto, Ana Regina Galduróz, José Carlos FĪccording to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The message conveyed was that the drugs treat routinely felt subjective symptoms of discomfort, inducing in an irrational appeal that may affect drug prescription.
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These people were pictured in leisure activities (46.5%), at home (29%), or in contact with nature (16.2%). Most of the people shown were Caucasian (98.8%) young adults (72%). There was a preponderance of women (62.8%) who were four times more present in advertisements for antidepressants and anxyolitics than men. Fisher exact test was used to analyze the association between categories. Content analysis for 86 new pieces of printed advertisements released in 2005 was carried out. The goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Mastroianni, PatrÃcia C Vaz, Amanda Cristina R Noto, Ana Regina Galduróz, José Carlos F Psychoactive drug advertising: content analysis. The present analyses were done in an attempt to discover if a sex bias does exist in drug advertisements, which may influence the physician's perception of his or her patients, and subsequently, his or her prescription patterns.
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An initial perusal of psychoactive drug ads in professional medical journals suggested the existence of a sex bias: Females appeared to be presented as patients more often than males, and in a much more demeaning manner. In an attempt to examine the part played by drug advertisements, this paper will present a content analysis of psychoactive (mood-modifying) drug ads appearing in the American Journal of Psychiatry over a 17-year period and a study of subjects' perceptions of the patients depicted in these drug ads across eight dimensions emerging from the content analysis. Sex bias in psychoactive drug advertisements.Ī recent concern has been the possible effect of sex-role stereotypes upon physicians' prescription patterns.